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Rui Vasques Garcia

Transforming Hospitality: My Journey as a Design Manager at SweetInn.

As a seasoned interior designer with over two decades of experience, I have had the privilege of working on a variety of projects across the globe. One of the most transformative and enriching experiences in my career was my tenure as a Design Manager at SweetInn, a boutique hospitality company with properties in some of the world's most vibrant cities. This role allowed me to combine my passion for design with the unique challenges and opportunities presented by the hospitality industry.

The SweetInn Concept

SweetInn is known for its unique approach to hospitality, offering guests the comfort of a home with the services of a hotel. This innovative concept required a distinctive design strategy that would create a sense of home while also providing the luxury and amenities expected from high-end accommodation. My role as a Design Manager was to bring this vision to life across various properties in Lisbon, Rome, and Barcelona.

Challenges and Solutions

One of the main challenges in hospitality design is creating spaces that are both aesthetically pleasing and highly functional. At SweetInn, each property had its own unique characteristics and constraints, from historical buildings with architectural restrictions to modern apartments needing a complete overhaul. Here’s how I tackled these challenges:


  1. Customization and Local Flair: Each city has its own culture and style, and it was crucial to reflect this in our properties. In Lisbon, for example, we incorporated traditional Portuguese tiles and local craftsmanship into the design. In Rome, we emphasized classic elegance with a contemporary twist, while in Barcelona, the vibrant colors and modernist influences were brought to the forefront.

  2. Space Optimization: Urban properties often come with limited space, so optimizing every square meter was essential. I implemented smart storage solutions, multi-functional furniture, and open floor plans to enhance the sense of space and provide guests with maximum comfort.

  3. Consistency and Brand Identity: While each property had its unique elements, maintaining a consistent brand identity was vital. This was achieved through a cohesive color palette, quality materials, and signature design features that were present in all SweetInn properties.

  4. Guest Experience: Understanding the needs and expectations of our guests was key to our design strategy. This involved creating comfortable sleeping areas, functional kitchens, inviting living spaces, and luxurious bathrooms. We also paid attention to details like lighting, which played a significant role in setting the mood and enhancing the overall experience.



Collaborative Efforts

Designing for SweetInn was not a solo endeavor. It required collaboration with a talented team of architects, local artisans, contractors, and the SweetInn management team. This collaborative approach ensured that every project was executed to the highest standards, with attention to detail and a commitment to excellence.


Results and Impact

The results of our efforts were evident in the feedback from guests and the performance metrics of the properties. We saw a significant increase in occupancy rates, guest satisfaction scores, and repeat bookings. The properties not only provided a comfortable and stylish place for guests to stay but also enhanced the overall reputation of SweetInn as a premium hospitality brand.


Conclusion

My experience at SweetInn was a testament to the power of thoughtful design in the hospitality industry. It reinforced my belief that good design is not just about aesthetics, but about creating spaces that enhance the user experience and meet practical needs. As I continue my journey in the world of interior design, I carry with me the lessons learned and the satisfaction of having contributed to a truly innovative hospitality concept.


Call to Action

If you’re interested in learning more about the intersection of design and hospitality or have any questions about my experience, feel free to reach out or leave a comment below. Let’s continue the conversation about how design can transform the way we live and travel.



Rui Vasques Garcia

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About Me

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Accomplished Creative Director and Interior Designer with over 20 years of experience in high-profile hospitality projects, digital marketing, and brand enhancement. Proven ability to lead and manage multidisciplinary teams, foster client relationships, and enhance brand visibility through innovative strategies. Adept at managing large-scale projects from concept to completion, with a strong track record of increasing client satisfaction and business growth.

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